Name of the Institution: University of Louisiana at Lafayette
The basic foundational principles of customer satisfaction through the action of uplifting and selling goods or services is known as marketing. But, one must know where digital marketing is politically and economically correct before he or she can see how it will change the world. Of course, everyone should know the four following different types of economies: traditional economy, market economy, command economy, and mixed economy.
Not every economy is the same. For they all have their individual sturdiness and feebleness. Each economy also has there own allowances and restrictions. There are also different types of political systems such as Democracy, Tyranny, Oligarchy, Monarchy, Direct Democracy, Representative Democracy, and Limited Democracy. Not all political systems allow enterprises which are and can be businesses or companies. Political systems and economies constantly change over the years. But, with the knowledge of political systems and economies, it is fairly simple to see how digital marketing will change the world in 2019.
First, in a traditional market economy, much of the system itself relies on the past, strong beliefs, and just plain tradition (tradition is in the title). Traditional economies also mostly rely on agriculture, catching fish, and coursing (hunting). Traditional economies also don’t use the money, they use barter. Digital marketing finds it place primarily in the social networks, webs, emails, and internet of a country.
For example, the middle-east has a Traditional market economy. One trait of a traditional economy is that they can be centered around a family or tribe. Digital Marketing cannot change the world. It is how a person, group, or entity utilizes digital marketing that changes a specific place or economy.
Thus, If a family or tribe is the center of a traditional economy, then based upon what they offer as a service or good can be digitally marketed by way of social networks, webs, emails and the internet of the country. It is so dire if an economy is centered around a family or tribe because the family or tribe now holds economic centralized power. Everyone in the specific nation then becomes somewhat dependent on the family or tribe as a result of economic centralized power.
In 2019, needs in particular country such as the middle-east may change. Populations of people will rise placing a greater demand on sources. Digital marketing will be used as a tool to catch the attention of people who are in need as well as people who are not in need.
Second, in a market economy, there are no restrictions between privately owned businesses. If one business has more experience, popularity, and wealth than another, then Digital Marketing will serve as a tool to continue to remove all of their competition. Starting a business is one thing.
However, becoming the next popular leading brand is another. Digital marketing is utilized through the internet. Some businesses primarily depend upon the internet to reach customers to raise popularity and revenue. However, to become more seen as a newly established company, one has to grow as an SEO. The search engine on the web will upload the business that is most popular.
How digital marketing will change the world in 2019 – Position 2 – Gete Fantabill
Name of the Institution: The University of Texas at Tyler
Digital migration has shaped the manner in which businesses are being conducted in the modern global marketing enterprise. Most businesses have adopted integrative and more efficient means through the use of search engines, social media, email, and website design to promote their brand as opposed to the traditional marketing which was more retrogressive and slow.
The use of the internet has grown tremendously over the past years and 2019 is likely to be the year of innovative digital marketing trends that will aid organizations to keep up with competitions and reach out too many customers. This paper seeks to highlight the impacts of digital marketing and how it will change the world in 2019 by reviewing some of the digital marketing trends that are currently being used.
Voice Search Optimization. The use of voice search will see tremendous growth in 2019 with an increased sale in voice-activated smart devices such as Google Home, Apple’s Siri, Amazon Echo, and Facebook. This mechanism allows users to voice search in any digital device and find answers to questions, be able to purchase the content, and even interact with the marketer (Shaw, 2018). 2019 has also seen an increased number of voice search to find business information, make reservations, and evaluate their prices and products. Therefore, it is essential for businesses to convey the right information when they use voice search as a way of marketing their brands. This trend will greatly impact on the methods adopted by business entities as more marketers will invest more funds to keep up with the current voice search devices that can enhance sales and profitability.
Interactive Chatbots. Chatbots have been used for quite a while. This technology combines the application messaging, text and voice to converse directly to consumers of a specific brand. According to Booth (2018), the number of people using chatbots for consumer support has increased rapidly from the year 2017. Moreover, positive feedbacks have been recorded by those who have applied it as a marketing strategy.
This technology is highly effective and successful in the current global market as it answers consumers need for information within the shortest time possible and accurate feedbacks. Communication channels such as Facebook Messenger and WhatsApp have incorporated chatbots to enhance affordable and real-time interactions between the client and marketer. Therefore, it is expected that most markers will also adopt such trends in order to reach out to their customers and those who would not have adopted such strategies are bound to lose more clients to their competitors.
Influencer Marketing. Consumers are human beings who tend to believe in a real person rather than place their trust in an advertisement that can end up being scum. This pushed the marketers to find suitable means of reaching out to the clients by employing ambassadors who represented the image and brand of the company in the global market. Use of famous actors and sportsmen has been the trend of marketing in 2019 as a way of promoting a specific product and also building trust on the consumers (Booth et al., 2018). This form of digital marketing can only be effective if the right ambassador is chosen who can better represent the company. Hence, more funds will be invested in order to pay for the services rendered by the ambassadors for the company’s publicity.
The rise of Social Media CEO. 2019 will definitely experience an increased number of fake news, scums and articles that are meant to damage the image of the company hence it is important for CEOs’ to boost the company’s reputation and trust by closely keeping in touch with their potential clients.
As Luttrell (2018) literates the number of social CEOs has greatly increased to more than 40% in 2016 as a result of distrust in the media making more clients desire to have the information from the source. It can employ strategies such as writing on company blogs, tweeting from personal accounts and also using LinkedIn to reach out to their clients. Facebook CEO Mark Zuckerberg employs such measure whenever the website if faced with controversial charges of data loss, data security, account security and harking scandals that can only be averted if the CEO reaches out to the clients through social media.
Therefore, in 2019 there will be an increased number of markers opting for this trend which will enhance public trust and sales.
In conclusion, rapid advancement of technology will force most digital marketers to be flexible and innovative in their marketing strategies so as to be able to adapt appropriately will the ever growing customers who have access to the network. More invested are going to be invested by marketers in order to keep up to with competition and also reach out to more clients. 2019 will also see the growth of trust and confidence on the marketers through social media accountability which will have a great impact on sales. With more improved technology such as mass storage of data, fast internet and cloud storage more customers will be reached which will greatly improve investments and revenue collection.
How digital marketing will change the world in 2019 – Position 1 – Jacob (Winner)
Name of the Institution: The University of Sydney
Digital selling is some things that are very widespread because of the number of data and diversion we tend to consume with the flexibility to be connected to the net right in our pockets. With the convenience, it’s straightforward to consume the net, together with any advertisements connected thereto.
However, it isn’t as straightforward to advertise on the net any longer with the creation of ad blockers and with the massive variety of users UN agency use programs that filtrate advertisements thus internet users don’t should see them. With the number of ads on the net being seen decreasing, corporations should use totally different ways to push their product or service.
One technique that larger corporations use to push their product is by the support. corporations pay individuals to push and show their product or service to the viewers or fans. this will occur by having the person blow their own horns and make a case for the merchandise, sometimes accompanied with some type of coupon or discount code for the merchandise which might earn the sponsored person extra money, or by having Associate in Nursing agreement to show the merchandise, that is widespread among music videos and flicks.
By making this atmosphere of support, fans are incentified to travel purchase the merchandise because of the need to support the individual that they like as a result of they’re being hip to of the product by somebody they like. With sponsorships being a component of the person’s own content, whether or not it’s a video, skit, or perhaps simply a social media post, it’s not filtered out with ad blockers, that solves the matter of a company’s advertisements being mechanically filtered resolute these programs. conjointly with the flexibility to sponsor others to push their product,
it shows that the corporate is stable and reliable enough to push their merchandise to move into this fashion.
Otherwise, that corporations advertise or promote their service is by mistreatment social media to form a fanbase for the corporate. By doing this, they produce an association on the patron and are able to communicate on a lot of personal levels. With having a social media account, an organization will unfold its merchandise and services because of alternative accounts feeling, commenting, or sharing a post or the corporate account. Associate in Nursing example of an organization doing this can be Wendy’s, UN agency has created an oversized social media presence by creating jokes and interacting with users on Twitter.
They need mature to the purpose wherever several users are communicating with the Wendy’s Twitter, with the foremost common comment being that the user can go and get one thing from a Wendy’s if the account interacts with the user. it’s a growing trend that corporations, can use social media to push and communicate with users, similarly as advertise specials and time-sensitive deals.
With the growing trend of mistreatment social media and widespread users as the simplest way to push and spread their product, it shifts the method corporations use their cash to advertise their merchandise. rather than pocket money to print a page in a very magazine or newspaper, they push a lot of into their social media accounts and hiring individuals to run the account and communicate to alternative users.
Several users also use social media to specific their opinion on brands similarly as share their own expertise, which might be wont to conjointly offer client support and troubleshoot any problems a shopper may encounter. similarly as ever-changing the method corporations read and use social media, it changes however advertising is created. With the ever-changing in the medium of advertising, corporations can now not have to pay money to list their advertisements on physical and digital mediums however instead place that cash into the widespread exposure of their product through support and social media posts.